Author(s)

Muyang Yu

Corresponding Author

Muyang Yu

ABSTRACT

CoVID-19 began to spread in China in early 2020. Despite the timely response of the Chinese government, which has taken a series of measures to prevent the further spread of coVID-19, including blockade, support and drug research and development, Chinese society has been greatly affected, especially the industrial economy. Many traditional industries, such as real estate, manufacturing, tourism and entertainment industries, have been almost shut down. Faced with the epidemic, innovative measures have to be taken to seek development. But at the same time, the epidemic has also brought opportunities for the rise and development of many emerging industries, fresh food e-commerce is a typical example. This paper describes the development of Chinese fresh food e-commerce, based on the SCP paradigm for fresh food before the outbreak of China electricity which has carried on the brief analysis of industrial organization, ranging from Chinese fresh food e-commerce have encountered difficulties, and discussed the development of the epidemic brought fresh food e-commerce business opportunities and the subsequent development trend was predicted, asa breakthrough point shows the development and innovation of China's industrial economy under the global epidemic situation.

KEYWORDS

Epidemic Situation Fresh food e-commerce development Innovation