Author(s)

Fu Bin

Corresponding Author

Fu Bin

ABSTRACT

With the development of society and the continuous change and improvement of people's needs, the concept of interactive has gradually penetrated into all aspects of packaging design, which plays an important role in the improvement of packaging design. Based on this, this paper first expounds the concept and classification of interactive concept in packaging design, and then analyzes the principles that should be followed in the flexible application of interactive concept in packaging design, and then deeply analyzes the practical needs and necessity of interactive concept in packaging design. Based on the research of ergonomics and art design, this paper expounds how to use the interactive concept to meet the emotional needs of consumers for packaging by using the methods of system analysis and case analysis. Finally, it analyzes the practical application of interactive concept in packaging design, hoping to improve the level and quality of packaging design and increase the economic benefits of enterprises. The application of interactive concept in packaging structure, visual elements and packaging materials innovates the modern packaging design, and also endows it with unique visual image and appropriate humanistic care.

KEYWORDS

Interactive concept, packaging design, visual elements, visual image