Author(s)

Li Zhenshan, Liu Siqi

Corresponding Author

Li Zhenshan

ABSTRACT

With the development of economy and society, economic theory develops with each passing day, opportunities and challenges coexist. Economic development not only follows the laws of economics, but as contemporary people pursue individuality and self-psychology, economic decision-making also depends on psychological factors. In order to solve the contradiction of "people, game, decision-making", the development of behavioral economics has become an important factor in the development of economics in the future. In order to study the hotspots and key points of domestic behavioral economics research, this article uses China Knowledge Network (CNKI) as the data source, selects all the documents with the theme of "behavioral economics" from 2010 to 2019, and extracts its keywords as the research object , As the theme of 2010-2019, and extract its keywords as the research object. With the help of data analysis methods such as co-word analysis, factor analysis, and cluster analysis, and using tools such as SPSS to visualize the analysis results, we can scientifically analyze the research hotspots in the field of behavioral economics in my country in the past decade. As the theme of 2010-2019, and extract its keywords as the research object. Through co-word analysis, factor analysis, cluster analysis and other data analysis methods, and the use of SPSS and other tools to visualize the analysis results, scientific analysis of the research hotspots in the field of behavioral economics in my country in the past ten years is carried out. The research found that "prospect theory", "bounded rationality", "mental account", "experimental economics", "endowment effect", "demand" and other words are currently hot vocabularies, from which this article will conduct more in-depth research on these words.

KEYWORDS

Co-word analysis, Cluster analysis, Visual analysis