Author(s)

Qu Hui

Corresponding Author

Qu Hui

ABSTRACT

The undergraduates' intercultural pragmatic incompetence in international publicity has caused big concern in college English teaching. To acquire the intercultural pragmatic competence in intercultural publicity, and to promote cross-cultural communication competence, the corresponding teaching and training should be required. Therefore, this paper proposes to design the teaching based on blended learning which is popular in the field of education in order to improve college students' intercultural pragmatic competence.

KEYWORDS

Intercultural Pragmatic Competence, Intercultural Communication, Blended learning