Author(s)

Hanxia Liu, Min Fu

Corresponding Author

Min Fu

ABSTRACT

As a new retail mode, new retail is the integration of online-offline and intelligent logistics, which is mainly reflected in the diversity of channels, the innovation of technology and the experience of consumption. Facing the new challenges and opportunities of the business model and new characteristics of the new retail to the ability of application-oriented talents, this paper analyzes reality integration training platform of the new retail virtual based on post ability, aiming at the problems existing in the current training teaching of application-oriented economy and management related professionals, such as too theoretical training teaching and inadequate integration of production and education, taking the cooperation between Wuchang Institute of Technology and Today as an example to analyze the construction path and practical effect of the project.

KEYWORDS

Internet, New retail, Integration of virtual and real, Construction of training platform