Author(s)

Xihua Chen

Corresponding Author

Xihua Chen

ABSTRACT

Pop-up book is a type of reading that uses a "flip" technical oran inside a book. In our country, the development of pop-up books is faced with the lack of originality. At the same time, it suffers from the impact of electronic products as well as the lack of market supervision and the inadequate protection of intellectual property rights and other dilemmas. By analysis of causes, three countermeasures to promote the development of pop-up books in my country are proposed. One is to focus on original design and cultivate creative talents; the other is to introduce advanced technology and integrate scientific and technological elements; the third is to strengthen market supervision and protect intellectual property rights.

KEYWORDS

Pop-up Books, Development Dilemma, Countermeasure