Author(s)

Xin Yu

Corresponding Author

Xin Yu

ABSTRACT

Our people's living standards are constantly improving, and many people meet their spiritual needs through tourism. In order to promote the development of the tourism industry, my country has set many holidays, such as the Spring Festival and National Day, and extended the holiday time so that people can get more time to travel, thereby creating more economic and social benefits. During the development of the tourism industry, due to the different needs of people, there are many problems in tourism management. In-depth analysis of the problems in tourism management and implementation of effective measures will help optimize the tourism management structure and promote the rapid development of the tourism industry.

KEYWORDS

Tourism management, problem analysis, optimization strategy