Author(s)

Junhui Yang, Luxi Xia, Jinqin Li

Corresponding Author

Junhui Yang

ABSTRACT

Under the background of the increase of cyber hot attractions, this study takes Xi’an, China as a case to explore the tourists' preference of cyber hot attractions, and makes the conclusion as follows. First, male tourists prefer online celebrity songs and entertainment items, while female tourists prefer experience-type cyber hot attractions and gourmet. Natural landscape is popular with the public; Second, female tourists prefer uniqueness and aesthetics, male tourists prefer high quality. High-educated tourists prefer innovation and aesthetics, low-educated tourists prefer preferential price and popularity. And tourists who are occupied in tourism-related jobs prefer innovation and uniqueness; Last, Network media such as WeChat, Weibo and short video applications have become popular channels for the public.

KEYWORDS

Internet hot spots, natural amenity