Author(s)

Weicheng Ji, Chenxin Shi, jinlin Hou

Corresponding Author

Weicheng Ji

ABSTRACT

As the COVID-19 epidemic sweeps across the world, a large number of multimodal anti-epidemic texts with the theme of fighting the epidemic have emerged in the media in order to win the people's war, the overall war and the blocking war, and some public communication videos are refreshingly narrated from children's perspective. To address this phenomenon, the paper takes multimodal critical discourse analysis as an entry point and discusses it within the three-dimensional framework of Fairclough critical discourse analysis. In the process of further analyzing such discourse, the enhancement of children's discourse, the cohesion of social relations, and the reshaping of identity construction in social reality are achieved, and then the process is contextualized and rationalized. Finally, the contradictions of the discourse order are revealed in the process of comparison and suggestions are given with a view to having a positive impact on children's development.

KEYWORDS

Anti-epidemic discourse, children's perspective, multimodal critical discourse analysis