Author(s)

Enshu Gu

Corresponding Author

Enshu Gu

ABSTRACT

With the maturity of technology, artificial intelligence technology is gradually moving towards the application stage. Based on the development and application status of artificial intelligence technology, this article puts forward the idea of applying artificial intelligence technology to commercial animation production. The application of artificial intelligence can run through the entire process of commercial animation production, improve production efficiency, and reshape the relationship between creators and consumers. In addition, the introduction of artificial intelligence will reduce the demand for labor for labor-intensive work in enterprises, and increase the demand for labor and capital for intellectually-intensive work in technological activities. It will help technology giants and industry leaders with large amounts of capital continue to dominate the development of the industry and seize more market share. However, we must use artificial intelligence technology rationally to find a balance between the economic and social and cultural attributes of commercial animation.

KEYWORDS

Artificial Intelligence, Commercial Animation, Technical Reconstruction