Author(s)

Jingran Jian, Fengyi Lu, Kexin Zhao

Corresponding Author

Jingran Jian

ABSTRACT

With the innovation of 5G technology, the online social interaction platform, which is connected by short videos, is becoming more and more popular among Internet users. As a new carrier of visual information dissemination, TikTok provides a broad social interaction space for the original self-media operators and related users, significantly enhancing information sharing. The updated development driven by the modelling of Computer graphics and artificial intelligence makes the virtual digital human industry enter a period of rapid development, and its business model is becoming more and more diversified. In the mobile Internet economy era, TikTok utilizes the huge user group and apparent social gene to combine the virtual character with the traditional short video social form and expand the competitive advantage in the mass and homogeneous short video APP. This paper introduces the development status of the virtual digital human in the field of short video. Through SWOT analysis, analyze the internal advantages and disadvantages, as well as external opportunities and threats in the process of using virtual characters to gain competitive advantages, predict the development opportunities of virtual characters created by TikTok in the field of live e-commerce, and adapt to Byte Dance’s entry into virtual digital people market.

KEYWORDS

TikTok, Liu Yexi, Virtual Characters, Competitive Advantage