Author(s)

Huiyi Cai, Tongle Wang

Corresponding Author

Huiyi Cai

ABSTRACT

In the era of rapid development of social media, people take advantage of convenient and unlimited information exchange and freedom of speech. At the same time, a kind of violence, sometimes hidden behind the label of justice, quietly but quickly infiltrates and invades China's Internet environment, which is called cyber violence. The influencing factors of communication are one of the important determinants of network violence, but it is difficult for researchers to summarize all the influencing factors. Through three main methods: questionnaire survey, text analysis and interview, this paper analyzes three different types of audience cognitive psychological effects - appeal to authority effect, drift effect and self-reference effect - and the impact of online violence on China's social media. This paper holds that the three audience cognitive psychological effects have an impact on network violence, but they all have limitations and conditions. In addition to using the method of text analysis, it provides a deeper understanding and the basis of network violence. The interview with Yang puts forward new ideas. The purpose of this paper is to show the potential influencing factors of cyber violence, deepen the understanding of bullying, and describe the changes of future research.

KEYWORDS

Cyber Violence, Appeal to authority, Bandwagon effect, Self-reference effect