Author(s)

Yuqiu Shi, Feiyu Mao

Corresponding Author

Feiyu Mao

ABSTRACT

This article takes Pan 'an Lake regional Scenic spot as the research object, based on the era background of rural revitalization, new rural construction and resource-based regional cultural tourism transformation, focuses on Pan' an Lake area in Jiawang District, Xuzhou City, and focuses on the sustainable development after regional cultural tourism transformation.Relying on the regional existing industry diagnosis its development problems, conform to the consumer convenient, intelligent, the use of Internet technology, combined with its development advantages and characteristics, build integrated online and offline channel wisdom platform, form the "online APP + offline service + cultural and creative product output" service pattern, through the point with operation mode, integrate regional resources, highlight industrial advantages and highlights, build regional industrial cluster, promote the sustainable development of regional industry.Through the survey data sorting of scenic spots and consumer demand analysis, the necessity of the development of digital cultural and tourism in Pan'an Lake is explained, and the significance of digital cultural tourism layout design and development is introduced.

KEYWORDS

Transformation, digital, Internet, cultural travel, travel notes