Author(s)

Yanhong Song, Zhezhe Chu, Hui Li

Corresponding Author

Yanhong Song

ABSTRACT

With the development of economy and the improvement of productivity, China's per capita disposable income is also gradually rising. On this basis, people's demand for information dissemination is becoming stronger and stronger. In order to enable people to receive news information more conveniently and quickly, the mode of information transmission is also constantly updated, from the previous oral, newspaper, radio and television to the new media communication technology of today's era. In the new media era, China's TV news broadcasting and hosting has also undergone significant changes. Different from traditional broadcasting, TV news broadcasting and hosting came into being with the development of radio and television industry in the last century. TV news broadcasters need to use body language and sound language to jointly transmit news information to the audience and integrate sound, image and text, It has strong visual appreciation. Before the advent of information technology, TV news broadcasting mainly took studio broadcasting, news guide and commentary, and live interview and live broadcast of reporters as the main forms of expression. With the emergence of many information media tools, the creative method, creative form, creative environment, creative content and information communication mode of TV news broadcasting host have changed. For the news broadcasting host in the new media era, the change of broadcasting mode caused by the creation of TV news broadcasting host also shows a diversified change trend.

KEYWORDS

New media technology; TV news broadcasting and hosting; Creative style; Development path