Author(s)

Haibo Ma

Corresponding Author

Haibo Ma

ABSTRACT

The level of development and civilization of a region is marked by its degree of cultural development, but with the development of science and economy, regional cultural elements continue to drain. With the vigorous development of cultural and creative industries, cultural and creative products have attracted more and more attention. Chinese folk traditional culture has many cultural forms, rich resources, and distinctive regional characteristics. From form to content, from two-dimensional to three-dimensional and even multi-dimensional, it shows the personality and aesthetics of Chinese regional culture. Analyze, summarize and condense each unique regional cultural element, so that it can be transformed into an element that can coexist with cultural and creative products. In this way, we can realize the integration of tradition and modernity, culture and design, endow products with more forms and updated cultural vitality, promote the upgrading and innovation of cultural and creative products, comprehensively promote Chinese culture, let the world know China, and let China go to the world.

KEYWORDS

Regional culture, cultural and creative products, cultural communication