Author(s)

Yuxin He

Corresponding Author

Yuxin He

ABSTRACT

Thanks to the rapid development of modern networking and digitalization, e-commerce has come into being. In recent years, under the guidance and call of the national strategy of precise poverty alleviation, the e-commerce business segment has gradually expanded and extended to poor areas, providing new development opportunities for regional economic growth, accelerating the transformation and upgrading of local industries, and driving farmers to generate income and increase their income. By analyzing the mechanism of the role of e-commerce in poverty alleviation from multiple dimensions, this paper empirically analyzes the influencing factors of e-commerce in poverty alleviation in Gansu Province using regression models, and proposes initiatives to further consolidate the effectiveness of poverty alleviation based on the research results, so as to lay a solid foundation for the implementation of rural revitalization strategy.

KEYWORDS

Precise poverty reduction, E-commerce, Industry transformation, E-commerce for poverty alleviation