Author(s)

Fan Zhang, Yu Liu, Tianzhu Gu, Yanping Li

Corresponding Author

Tianzhu Gu

ABSTRACT

In order to deeply understand that how financial management and accounting education affect college students' consumption decision-making behavior, this paper studies the influence of college students' majors, academic performance and grades on their enjoyment-oriented consumption and investment-oriented consumption through questionnaire survey and empirical analysis. Through empirical analysis it is concluded that students majoring in financial management or accounting, as well as those receiving financial professional knowledge are more inclined to give up consumption that lacks long-term beneficial effects on future development. Based on the conclusions, we suggest students consuming reasonably from the perspectives of both schools and individuals.

KEYWORDS

Financial management, Accounting, Higher education, College students, Consumption