Author(s)

Bingying Xia

Corresponding Author

Bingying Xia

ABSTRACT

In the background of the new era, traditional teaching ideas and methods have gradually fallen behind, and they can no longer play the original role for the current stage of teaching, so the teaching methods and teaching ideas of all stages and disciplines must be reformed. Nowadays, the project-driven teaching method has gradually proved to be a very cutting-edge teaching method in practice, and its application to the teaching of visual communication design can help improve the quality and efficiency of teaching. Based on this, this paper firstly elaborates the connotation and characteristics of project-driven teaching method, analyzes the shortcomings in the teaching of visual communication design at the present stage, and puts forward practical application methods for the existing problems, aiming to provide reference for the practical application of project-driven teaching method in the teaching of visual communication design.

KEYWORDS

Project-driven method, visual communication design, teaching method, school-enterprise cooperation