Author(s)

Weijin Shan ¹, Yu Zhang ¹, Ningzhi Xu ¹

Affiliation(s)

¹ Jiaxing University, Jiaxing, Zhejiang, China

Corresponding Author

ABSTRACT

As the starting point of the Grand Canal Poetry Road, Jiaxing has rich historical and cultural resources and unique geographical advantages, which provide good conditions for comprehensive tourism development. In the current context of cultural and tourism integration, by analyzing the current development status and existing problems of cultural and tourism integration in Jiaxing, this paper explores the path for the development of cultural and tourism resources in the Jiaxing section of the Grand Canal Poetry Road, and proposes specific development suggestions through case analysis and problem countermeasures, providing useful guidance and reference for the sustainable development of cultural tourism in Jiaxing.

KEYWORDS

CITE THIS PAPER

Weijin Shan, Yu Zhang, Ningzhi Xu, Research on the Development Path of Cultural Resources on the Grand Canal Poetry Road (Jiaxing Section) under the Background of Cultural and Tourism Integration. Media and Communication Research (2023) Vol. 4: 40-45. DOI: http://dx.doi.org/10.23977/mediacr.2023.040906.

REFERENCES

[1] Zhejiang Provincial People's Government. Notice of the Zhejiang Provincial People's Government on Issuing the Development Plan for the Zhejiang Provincial Poetry Road Cultural Belt [J]. Zhejiang Provincial People's Government Gazette, 2019 (Z4): 4-34.
[2] Li Xiaoyan, Zhang Yiqun, Cao Wei. Exploring the Problems and Countermeasures of Smart Development of Cultural and Creative Industries in the Grand Canal Cultural Belt: Taking Cities in the Grand Canal Cultural Belt as an Example [J]. Business Observation, 2023, 9 (29): 77-80.
[3] Standing Committee of Jiaxing Municipal People's Congress. Regulations on the Protection of the World Cultural Heritage of the Grand Canal in Jiaxing City [N] Jiaxing Daily, 2021-10-20 (002). DOI: 10.28489/n.cnki. njxra. 2021.004497.
[4] Yao Bin, Wang Yuchen. Research on Cultural Inheritance in the Commercialization Development of Water Township Ancient Town Blocks in the Jiaxing Section of the Grand Canal: Taking the Yuehe Ancient Block in Jiaxing City as an Example [J]. Architecture and Culture, 2021 (08): 228-229. DOI: 10.19875/j.cnki.jzywh.2021.08.087.

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