Author(s)

Qiuling Yu ¹, Xiaoqing Yu ¹

Affiliation(s)

¹ Nanchang Normal University, Nanchang, Jiangxi, 330032, China

Corresponding Author

Qiuling Yu

ABSTRACT

Digital technology, with its unique efficiency and innovation, has rapidly permeated the field of cultural communication, disrupting and reshaping the process of Jiangyou culture dissemination. It has become a crucial engine and accelerator for promoting the dissemination of Jiangyou culture. In the context of technological empowerment, this study selects the empowerment of Jiangyou culture communication by digital technology as its research focus. It analyzes the framework of elements in which digital technology empowers the communication of Jiangyou culture from dimensions like communication subjects, content, media, audience, and effects. The study also delves into the real challenges in the digital technology empowerment of Jiangyou culture communication, including conflicts between digital technology and the content of Jiangyou culture communication, the fragmentation of digital technology reducing the efficiency of Jiangyou culture communication, the digital divide restricting the comprehensive dissemination of Jiangyou culture, and the impact of digital technology on the security of Jiangyou culture resources. With the goal of enhancing the efficiency of digital technology empowerment in Jiangyou culture communication, targeted strategies are proposed, such as improving policy systems, overcoming technological barriers, strengthening digital resource security, and creating a digital communication context.

KEYWORDS

Digital technology, empowerment, Jiangyou culture, cultural communication

CITE THIS PAPER

Qiuling Yu, Xiaoqing Yu, The framework of digital technology empowerment for the dissemination of Jiangyou culture, the current challenges, and targeted strategies. Media and Communication Research (2023) Vol. 4: 57-64. DOI: http://dx.doi.org/10.23977/mediacr.2023.040909.

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