Author(s)

Yang Jiayuan ¹

Affiliation(s)

¹ Jilin Animation Institute, Changchun, Jilin, 130012, China

Corresponding Author

Yang Jiayuan

ABSTRACT

Chinese excellent traditional culture is an important part of Chinese culture and an important soft power of China in international communication. However, with the change of time and the process of globalization, Chinese excellent traditional culture faces some challenges in international communication. In order for China to let the world listen better to its voice, present a credible, lovely and honorable image of China, and show a real, three-dimensional and comprehensive China, China needs to find a communication method and future direction that suits its needs.

KEYWORDS

International communication; Empathic communication; Precision communication; Soft power of culture; Chinese Voice; Chinese outstanding traditional culture; Belt and Road

CITE THIS PAPER

Yang Jiayuan, China's Cultural Soft Power in International Communication: How to Make the World Listen to China's Voice. Media and Communication Research (2023) Vol. 4: 65-72. DOI: http://dx.doi.org/10.23977/mediacr.2023.040910.

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