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Research on the Communication Opportunities of Intangible Cultural Heritage under the Background of Big Data and AI

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DOI: 10.23977/jaip.2023.060803 | Downloads: 70 | Views: 621


Wulong Xu 1


1 School of Journalism and Communication, Huanggang Normal University, Huanggang, 438000, China

Corresponding Author

Wulong Xu


The study on the dissemination opportunities of Intangible Cultural Heritage (ICH) in the context of big data and artificial intelligence (AI) explores how to combine big data and AI technology to promote the inheritance and dissemination of ICH. Big data technology provides an effective way for ICH digital protection, helping to solve material loss and timeliness issues. AI technology provides a new opportunity for the digital restoration and display of ICH, which can reproduce the lost skills and cultural practices. In addition, big data and AI can also achieve personalized customization of ICH communication and improve audience participation and understanding. Most importantly, combining ICH with innovative industries will bring business opportunities for sustainable development. This paper combs the definition and importance of ICH, emphasizes the role of big data and AI in cultural communication, and emphatically analyzes the opportunities of ICH communication under the background of big data and AI, with a view to forming a new situation of ICH protection and cultural inheritance.


Big Data; AI; Communication; Intangible Cultural Heritage


Wulong Xu, Research on the Communication Opportunities of Intangible Cultural Heritage under the Background of Big Data and AI. Journal of Artificial Intelligence Practice (2023) Vol. 6: 12-17. DOI:


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