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  4. Vol 4, Issue 10, 2023

Semiotic Analysis of a Galaxy Chocolate Advertisements

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DOI: 10.23977/mediacr.2023.041001 | Downloads: 28 | Views: 301

Author(s)

Can Wang 1

Affiliation(s)

1 Newcastle University, Newcastle, England

Corresponding Author

Can Wang

ABSTRACT

This essay analyses the Dove chocolate advertisements through the key signs and symbols of semiotics, as well as rhetorical techniques, metaphor and metonymy. For gaining the audience's acceptance and promoting the consumption of the product, we analyses the meaning of the brand and the product information, so as to enable the audience to understand and accept the brand connotations and values conveyed by advertising logos. At the same time, we explore the influence of semiotic elements in advertisements on audience psychology.

KEYWORDS

Galaxy chocolate; Advertising sign; Semiotics

CITE THIS PAPER

Can Wang, Semiotic Analysis of a Galaxy Chocolate Advertisements. Media and Communication Research (2023) Vol. 4: 1-4. DOI: http://dx.doi.org/10.23977/mediacr.2023.041001.

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