Author(s)

Sang Wei ¹

Affiliation(s)

¹ Literature and Media Department, Taishan University, Tai'an, Shandong, China

Corresponding Author

Sang Wei

ABSTRACT

This study investigates the construction status of county-level convergence media centers in Tai'an city; This paper analyzes the problems existing in the development of county-level media integration centers: insufficient output of high-quality information resources, insufficient content dissemination and influence, and has not really become a comprehensive service platform of "news + government affairs + service", single operation mode, shortage of talents, etc.; Based on the contact habits and use characteristics of local audiences in Tai'an, this paper analyzes the construction ideas of county-level media integration center in Tai'an. On the basis of this research, it puts forward the realistic difficulties and optimization paths of county-level media integration center construction: optimizing the communication system layout of county-level media integration, deepening the construction of news content, doing a good job in guiding public opinion, expanding county government functions, perfecting county governance system, building a convenient service platform, enhancing the stickiness of county users, cultivating all-media talents, deepening exchanges and cooperation in technical fields, etc.

KEYWORDS

County-level convergence media center; Function orientation; There are problems; Optimized path

CITE THIS PAPER

Sang Wei, The Realistic Dilemma and Optimization Path of County-level Convergence Media Center Construction in Tai'an City. Media and Communication Research (2023) Vol. 4: 37-43. DOI: http://dx.doi.org/10.23977/mediacr.2023.041006.

REFERENCES

[1] Fan Yanqin. Problems and Countermeasures in the Construction of County-level Media Integration Center [J]. Reporter Observation, 2021 (12): 142-144.
[2] Shen Wenmao. Problems and optimization strategies of client construction of county-level media integration center [J]. Radio and Television Information 2022, 29 (8):34.
[3] Jiang Juan. Anqing Experience: Four Paths for Deepening Reform of County-level Media Integration [J]. Journal of Yulin Normal University, 2023, 43 (05):33-38.
[4] Liu Feng. Research on the practical approach of county-level media integration center construction in the era of intellectual media [J]. China Publishing, 2022 (11): 32-36.

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