Author(s)

Chen Yao ¹

Affiliation(s)

¹ Zhejiang Industry & Trade Vocational College, Wenzhou, Zhejiang, China

Corresponding Author

Chen Yao

ABSTRACT

In the age of new media, the promotion paths and forms of glasses products are becoming more and more diverse. Through the use of soft marketing theory, this paper constructs and creates characteristic marketing articles, combines the advantages and characteristics of new media publicity channels, constructs marketing articles of emotion, science and technology, and preferential promotion, creates new media publicity products that fit the living standards of the masses, and sends the soft marketing articles of glasses products to the target customers. So the content is more appropriate. The communication channels is more diverse. At last the effect of marketing and publicity is more direct.

KEYWORDS

New media, glasses, soft marketing, promotion

CITE THIS PAPER

Chen Yao, Research on the Promotion Path of Soft Marketing for Glasses in the Age of New Media. Accounting and Corporate Management (2023) Vol. 5: 50-55. DOI: http://dx.doi.org/10.23977/acccm.2023.051208.

REFERENCES

[1] Xu Ke. Thoughts on Media Convergence and Platformization Transformation [J].Young Journalist, 2022(15):65-67.
[2] Cheng Mengheng. Building a data governance body: An exploration of the development strategy of financial media platform [J]. Young Reporter, 2022 (12): 108-109.
[3] Jia Yanhong. Research on integrated Operation Mode of new media Marketing [J].China Management Information Technology, 2016, 15:93-94.
[4] Li Jing. New Media Marketing Approaches in the Internet Age [J]. New Media Research, 2019, 2:57-58.

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