Author(s)

Yifan Yang ¹, Yingying Peng ¹, Yaqian Qin ¹

Affiliation(s)

¹ School of Foreign Languages, Guangxi Science & Technology Normal University, Laibin, China

Corresponding Author

Yifan Yang

ABSTRACT

As an integral component of Guangxi's industrial sector, sugar enterprises must acknowledge the pivotal role that foreign publicity plays in ensuring sustained growth and competitiveness within an increasingly globalized market. Notably, there has been a limited scholarly focus on investigating the methods and practices employed by sugar enterprises in Guangxi for translating their foreign publicity materials. Given the current scenario characterized by inconsistent practices in the translation of foreign publicity materials for sugar enterprises in Guangxi and the escalating demands for brand recognition in international trade, this thesis endeavors to employ transliteration, free translation, and literal translation methods rooted in the Cultural Turn paradigm. Following the translation and analysis of foreign publicity materials from sugar enterprises in Guangxi, it is posited that, in the process of translating such materials, translators must not only convey the intended meaning and cultural attributes present in the original text but also adhere to the reading preferences of the target countries.

KEYWORDS

Sugar enterprises in Guangxi; Cultural Turn; foreign publicity translation

CITE THIS PAPER

Yifan Yang, Yingying Peng, Yaqian Qin, A Study on Foreign Publicity Translation of Sugar Enterprises in Guangxi Based on the Cultural Turn. Lecture Notes on Language and Literature (2023) Vol. 6: 30-37. DOI: http://dx.doi.org/10.23977/langl.2023.061605.

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