Author(s)

Hao Jiang ¹, Orlina Ursula Regua ¹

Affiliation(s)

¹ University of the Cordilleras, Baguio City, Philippines

Corresponding Author

Hao Jiang

ABSTRACT

In the new normal, consumer electronics are considered essential. The online market in the Philippines is also becoming increasingly popular. Filipinos exhibit various characteristics when choosing products. That's why this study aims to describe and investigate the purchasing behavior of electronic products on the e-commerce giants eBay and Lazada. Understanding the purchasing behavior across different age groups, analyzing how Filipinos choose online shopping platforms. Online shopping has its limitations. When evaluating electronic products online, it is challenging to determine suitability based solely on product information such as pictures and text. Other buyers' reviews and feedback are also necessary [10]. Therefore, we conducted a quantitative comparative study, collecting and analyzing data through online surveys to identify the most influential factors in the consumer decision-making process of Filipino consumers.

KEYWORDS

Electronic Product, Filipino Consumers, Collograduate, E-commerce platform, Purchasing Behavior

CITE THIS PAPER

Hao Jiang, Orlina Ursula Regua, An Analysis of the Purchasing Behavior Strategies of Philippine College Graduates on Online Platforms. Information Systems and Economics (2023) Vol. 4: 52-59. DOI: http://dx.doi.org/10.23977/infse.2023.041008.

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