Author(s)

Te Zhao ¹

Affiliation(s)

¹ Nottingham Trent University, Nottingham, NG1 4FQ, UK

Corresponding Author

Te Zhao

ABSTRACT

Cultural strength has become an important part of a country's overall national strength, and TV dramas are playing an increasingly important role in international cultural communication. At the same time, social media has shown unique advantages in cross-cultural communication and holds tremendous potential. Therefore, it is very necessary to explore the cross-cultural communication of Chinese TV dramas based on social media, which is also an important initiative to tell China's stories in the era of social media. This article reviews and analyzes the current characteristics of cross-cultural communication of Chinese TV dramas based on social media. It dissects the factors influencing the cross-cultural communication of Chinese TV dramas by conducting research on overseas audiences of Chinese TV dramas on international mainstream social media and observing cross-cultural communication activities. Finally, it proposes corresponding optimization strategies based on the problems existing in cross-cultural communication.

KEYWORDS

Cross-cultural communication; Social media; Chinese TV Dramas

CITE THIS PAPER

Te Zhao, Research on the Cross-cultural Communication of Chinese TV Dramas Based on Social Media. Media and Communication Research (2023) Vol. 4: 6-13. DOI: http://dx.doi.org/10.23977/mediacr.2023.041102.

REFERENCES

[1] Sun Yingchun. Introduction to Cross-cultural Communication [M]. Beijing: Peking University Press, 2008.
[2] Song Minyu. A study on Korean audiences' acceptance of Chinese costume TV dramas in the context of cross-cultural communication [D]. Nanjing University, 2016.
[3] Lai Xiangwu, Zhao Zhanhua. International Social Media communication: Usage-based information control and public opinion Influence [J]. International Journal of Media, 2019, 41(12):154-172. 
[4] Zhou Genhong. Analysis of Narrative Strategies for Intercultural Communication of TV Dramas [J]. China Television, 2018(06):52-55.
[5] Qi Yong. Analysis on the overseas promotion and creation strategy of domestic realistic TV series [J]. Contemporary Television, 2020(01):56-58.

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