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Research on Pricing and Replenishment of Vegetable Products Based on the Optimization of Supermarket Revenue

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DOI: 10.23977/infse.2024.050120 | Downloads: 8 | Views: 195

Author(s)

Keding Sheng 1, Xingshuai Mei 1, Xitong Yang 1, Huimin Zhang 1

Affiliation(s)

1 School of Politics and Public Administration, Qinghai Minzu University, Xining, 810007, China

Corresponding Author

Huimin Zhang

ABSTRACT

This study aims to enhance the operational efficiency and sales revenue for fresh food supermarkets through preprocessing and in-depth analysis of vegetable sales data. The research begins by clarifying the relationships between individual items and product categorizations, utilizing data mining techniques such as association rule learning to reveal purchasing patterns among different items. Subsequently, the distribution patterns of individual item sales and their correlation with category sales are analyzed, employing descriptive statistics and visualization methods, such as box plots and bar charts, to test for normality within the data. Based on these findings, either the Pearson or Spearman correlation models are selected for quantitative analysis. Through data analysis, a linear regression model is constructed to delineate the relationship between total sales volume and cost-plus pricing. This model is integrated with LSTM time series analysis to guide the formulation of replenishment plans and the optimization of pricing strategies. Additionally, the relationship between product loss rates and shelf life is considered. A knapsack model is applied to optimize replenishment decisions, ensuring the maximization of individual item profit margins within the constraints of knapsack capacity, thereby improving the accuracy and economic benefits of restocking. The methodologies and models presented in this research hold significant theoretical and practical implications for the management and operation of fresh food supermarkets.

KEYWORDS

Association Rule Learning, Pearson Correlation Coefficient, LSTM Time Series Analysis, Knapsack Model

CITE THIS PAPER

Keding Sheng, Xingshuai Mei, Xitong Yang, Huimin Zhang, Research on Pricing and Replenishment of Vegetable Products Based on the Optimization of Supermarket Revenue. Information Systems and Economics (2024) Vol. 5: 148-155. DOI: http://dx.doi.org/10.23977/infse.2024.050120.

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