Author(s)

Tian Li ¹

Affiliation(s)

¹ Yunnan Broadcasting and Television Station, Kunming, 650031, China

Corresponding Author

Tian Li

ABSTRACT

This paper delves into the media convergence strategies for the interaction between social media and television programs, aiming to thoroughly investigate the comprehensive impact of this trend on the media industry. Through a comprehensive analysis of relevant literature, in-depth studies of successful cases, and surveys of market trends, this paper proposes a series of innovative and feasible strategies. These strategies are designed to not only enhance the engagement of television programs on social media, but also to enrich the interactive experience for audiences, while expanding the influence of media platforms to make them more comprehensive and sustainable. By deeply exploring the theories and practices of media convergence, this paper provides insightful and beneficial guidance for the media industry's new development direction in the era of social media.

KEYWORDS

Social Media, Television Programs, Media Convergence, Interactive Experience, Media Industry

CITE THIS PAPER

Tian Li, Media Convergence Strategies for the Interaction between Social Media and Television Programs. Media and Communication Research (2024) Vol. 5: 152-158. DOI: http://dx.doi.org/10.23977/mediacr.2024.050124.

REFERENCES

[1] Xiang Haiying. Research on the Development Path of Television Advertising in the Converged Media Environment. Media Forum. 2023, 6(17): 95-97.
[2] Long Zhi. Analysis of Public Participation in the Era of Social Media. Journalist Cradle. 2021(06): 45-46.
[3] Lu Yunwen. Identity Reconstruction and Cross-cultural Communication Analysis in the Era of Social Media. Journalism Research Guide. 2023, 14(20): 70-72.
[4] Danzeng Jinmei. Innovative Communication Pathways for Television Stations under Media Convergence. Media Forum. 2020, 3(08): 58+60.
[5] Li Xiaofeng. On the Application and Innovation of Social Media in Youth Programs of Local Television Stations: A Case Study of Linfen Broadcasting and Television Station. Journalism Research Guide. 2023, 14(11): 97-100.
[6] Kay O'Halloran. Multimodal Analysis Methods of Big Data in Social and News Media. Contemporary Rhetoric. 2023(06): 47-60.

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