Author(s)

Liu Yanjie ¹

Affiliation(s)

¹ Shandong Vocational University of Foreign Affairs, Weihai, China

Corresponding Author

Liu Yanjie

ABSTRACT

In the wave of the new era, China has made remarkable progress in many fields and gradually moved to the core stage of the world. At the same time, Shandong Province, with its profound cultural heritage and strong cultural strength, has gradually emerged on the international stage and won widespread praise and recognition from the international community. Under the background of the new era, in-depth research on how to enhance the international communication power of Shandong Province has far-reaching theoretical and practical significance for optimizing the shortcomings of cross-cultural communication. With the increasingly close connection between China and the world in politics, economy, culture and other aspects, the importance of cultural soft power has become increasingly prominent, and has become an important support for national development.

KEYWORDS

Cultural soft power; Shandong Province; International communication power; construct

CITE THIS PAPER

Liu Yanjie, Study on Cultural Soft Power Promoting the Construction of International Communication Power in Shandong Province. Media and Communication Research (2024) Vol. 5: 164-170. DOI: http://dx.doi.org/10.23977/mediacr.2024.050126.

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