Author(s)

Guihang Guo ¹, Liting Zhong ²

Affiliation(s)

¹ School of English for International Business, Guangdong University of Foreign Studies, Guangzhou, Guangdong, 510420, China
² School of Business, Guangdong University of Foreign Studies, Guangzhou, Guangdong, 510420, China

Corresponding Author

Guihang Guo

ABSTRACT

The Portuguese wine industry, celebrated for its extensive history and prestigious status internationally, perfectly embodies the harmonization of age-old traditions with contemporary practices. This paper analyzed the Portuguese wine business and discuss its development overview, current situation, profit model, and future development trends. Its revenue model is multifaceted, spanning from direct sales of products to licensing of brands and offering tourism services, illustrating a dynamic and resilient economic framework. As the industry looks to the future, it is strategically positioned to capitalize on opportunities for expansion into new global markets, driven by innovations in technology and a keen responsiveness to the shifting dietary preferences towards healthier lifestyles. This comprehensive approach not only solidifies Portugal's prominence in the wine world but also offers valuable experience for China's wine industry. By referring to the Portuguese wine business model, which emphasize market expansion, brand development, technological advancement, and environmental sustainability, China is poised to enhance its wine industry's sustainability and competitive edge on a global scale, contributing to a more dynamic and sustainable wine industry worldwide.

KEYWORDS

Portuguese wines; Profit model; Future development

CITE THIS PAPER

Guihang Guo, Liting Zhong, Analysis of the Profit Model of the Portuguese Wine Business. Information Systems and Economics (2024) Vol. 5: 80-85. DOI: http://dx.doi.org/10.23977/infse.2024.050211.

REFERENCES

[1] Dong Yingxi, Du Qinghe, Xiao Qingyun, Fang Meiqi, Li Yunong. Opportunities and Challenges of Portuguese Wine in China [J]. Modern Business, 2022(27):29-31.
[2] Chen Liqiong, Li Wenchao, Zhang Hongmei. Analysis of the current status of domestic wine tourism research [J]. Winemaking, 2022, 49(06):26-31.
[3] Zhu Mei, Qi Zhidao. Wine industry in Portugal [J]. Heilongjiang Fermentation, 1979(03):56-62.
[4] Fan Liuyang, Hu Yuzhang. Review and Prospect of Domestic and International Wine Tourism Research [J]. Sustainable Development, 2023, 13(3): 887-896.
[5] Carvalho M, Kastenholz E, Carneiro M J. Interaction as a central element of co-creative wine tourism experiences-Evidence from Bairrada, a Portuguese wine-producing region[J]. Sustainability, 2021, 13(16): 9374.
[6] Santana A B L D V.  Portuguese wine sme competitiveness [D]. Nova School of Business and Economics, 2021.
[7] Samuel da Silva Faria, Lina Sofia de Matos Lourenço-Gomes, Sofia Helena Cerqueira de Gouveia & João Fernandes Rebelo. Economic performance of the Portuguese wine industry: a microeconometric analysis, Journal of Wine Research, 2020, 31(4):283-300.
[8] Swiatkiewicz, O. The wine sector management in Portugal: An overview on its three-dimensional sustainability. Management of Sustainable Development, Sibiu, Romania. 2021, 13(1).
[9] Chen, K. Study on Chinese's Connectivity with the Mainland Southeast Asian Countries in the Context of Belt and Road. Golden Light Academic Publishing, 2022. 

Sponsors, Associates, and Links

---

• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics