Research on Dynamic Game Model of Enterprise Green Technology Innovation Driving Force
DOI: 10.23977/jaip.2017.21002 | Downloads: 22 | Views: 1648
Zhong Liu 1, Zheng Jianguo 1
1 Glorious Sun School of Business and Management, Donghua University, Shanghai, 200051, China
Corresponding AuthorZhong Liu
As environmental pollution problem becomes increasingly serious，the driving force of green technological innovation from the government and public consumers is currently strengthening. Hence relationship of mutual restraint and interaction exists among the government，innovative enterprises, and general consumers are quite concerned. This paper proposes the tripartite evolutionary game model of the government，enterprises, and public consumers，then applies dynamic game evolution theory to build the third-party game payoff matrix, analyses the influences of enterprises, governments and consumers decision on green technology innovation through evolution model, the results show that pollution resistance measures of consumers will promote the diffusion of green technology innovation to some extent, high pollution regulation of governments make contributions to the green technology innovation as well.
KEYWORDSEnterprises, Government, Consumers, Green Technology Innovation.
CITE THIS PAPER
Zhong Liu, Zheng Jianguo. Research on Dynamic Game Model of Enterprise Green Technology Innovation Driving Force (2017) Vol. 2, Num. 1: 13-19.
 Klassen R. D., Mclaughlin C. P..The Impact of Environmental Management on Firm Performance. Management Science,1996, 42(8): 1199-1214.
 DiMaggio,P.J, Powell,W.W. The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields [J]. American Sociological Review,1983,48(2):147-160.
 Deng Feng. Game between the Government and Enterprise Under Incompletely Implemented Regulations of Pollution [J]. Forecasting, 2013, 32( 1) : 67-71.
 Li Ping. Study on the Subject System of Green Technology Innovation[J]. Studies in Science of Science, 2015,33( 3) : 414-418.
 Zhong Liu. Study on Institutional Drivers of Green Management Model and Innovation Path[J]. Science & Technology Progress and Policy,2014,31(12):12-17.
 Zhang Haijiao, Cao Fang. Construction of Competitive Green Management Strategy: Based on Empirical Research on Management and Competitive Advantage[J]. Science & Technology Progress and Policy,2013, 30(9): 96-100.
 Qinghua Zhu, Joseph Sarkis. Institutional-based antecedents and performance outcomes of internal and external green supply chain management practices[J]. Purchasing and Supply Management. 2013,19(2): 106-117.
 Kammerer D. The effects of customer benefit and regulation on environmental product innovation: Empirical evidence from appliance manufactures in Germany[J]. Ecological Economics, 2009, 68(8):2285-2295.
 Wang Bingcheng, Li Hongwei. Empirical research on the impact factors of green product innovation by structural equation modeling[J]. China Population Resources and Environment, 2009, 19(5): 168-174.
 Pujari D. Eco-innovation and new product development: Understanding the influences on market performance[J]. Technovation,2006, 26(1):76-85.
 Cantono S, Silverberg G. A percolation model of eco-innovation diffusion: The relationship between diffusion, learning economies and subsidies[J]. Technological Forecasting and Social Change, 2009, 76(4):487-496.