Author(s)

Yufei Zhao ¹

Affiliation(s)

¹ Dalian Minzu University, Dalian, Liaoning, 116600, China

Corresponding Author

Yufei Zhao

ABSTRACT

In the context of globalization, the external publicity skills of English majors are increasingly vital for enhancing China's international image and cultural soft power. This study examines the current status of external publicity skills among English majors and identifies challenges from the perspectives of students, teachers, and departments. Key issues include insufficient knowledge of Chinese culture, lack of practical application opportunities, limited integration of multicultural perspectives in the curriculum, inadequate professional training for teachers, scarce resources for Chinese cultural education, and predominantly exam-oriented assessment methods. To address these challenges, the study proposes strategies such as enriching the curriculum with Chinese cultural content, providing enhanced professional training for teachers, developing comprehensive teaching resources, increasing practical opportunities for students, allocating more resources for cultural education, and implementing diversified assessment methods. By adopting these strategies, educational institutions can better equip English majors with the skills needed for effective external communication and promotion of Chinese culture on the global stage.

KEYWORDS

External Communication Skills, English Majors, Chinese Culture Education Strategies

CITE THIS PAPER

Yufei Zhao, Strategies to Enhance the External Publicity Skills of English Majors. Lecture Notes on Language and Literature (2024) Vol. 7: 28-33. DOI: http://dx.doi.org/10.23977/langl.2024.070505.

REFERENCES

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