Author(s)

Lijuan Shen ¹, Wanjuan Yin ²

Affiliation(s)

¹ School of International Studies, Hangzhou Normal University, Hangzhou, Zhejiang, 311121, China
² School of Basic Medical Sciences, Hangzhou Normal University, Hangzhou, Zhejiang, 311121, China

Corresponding Author

Lijuan Shen

ABSTRACT

This paper researches on the platform economy’s AI Model innovations, and AI model’s impact on its digital marketing and its efficiency and effectiveness. This paper draws data from Hualin International AI model innovation and its activities, analyzes the data of each digital marketing activity, compares and finds the changes, draws the conclusions about the impacting elements on the digital marketing, finally the paper suggests some recommendations to improve the effectiveness and efficiency of the AI Model innovations to digital marketing.

KEYWORDS

AI Model Innovation, Platform Economics, Digital Marketing

CITE THIS PAPER

Lijuan Shen, Wanjuan Yin, Influence of AI Big Model Innovation on Digital Marketing Efficiency—Take the Technological Innovation of Hualin International AI Big Model as an Example. Information Systems and Economics (2024) Vol. 5: 148-156. DOI: http://dx.doi.org/10.23977/infse.2024.050320.

REFERENCES

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[4] Tutum C C, Deb K. A Multimodal Approach for Evolutionary Multi-objective Optimization (MEMO): Proof-of-Principle Results[C]//International Conference on Evolutionary Multi-Criterion Optimization. Springer, Cham, 2015. DOI: 10.1007/978-3-319-15934-8_1.
[5] Li Ruiqin. Writing and Submitting of English Scientific Research Paper. [M]. 1st edition. Beijing. Higher Education Press. 2020.6   
[6] Lixiao Yu, Feng Liwei, Shen Genmei, Fun Reading on Digital Economy, Tsinghua University Press, January 2024. 

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