Author(s)

Liu Yu ¹

Affiliation(s)

¹ School of Publishing, University of Shanghai for Science and Technology, Shanghai, China

Corresponding Author

Liu Yu

ABSTRACT

The construction of the library of ancient books is of great significance to the preservation and dissemination of historical books. Taking the Chinese Classics Library as the research object, we explore its product service mode and marketing promotion strategy, and summarize the experience in order to provide reference for other libraries and promote the digitalization of ancient books.

KEYWORDS

Digital publishing; ancient books library; promotion model; knowledge service; China Bookstore

CITE THIS PAPER

Liu Yu, Exploring the Promotion Mode of the Library of Chinese Classical Antiquities in the Context of Digitization. Media and Communication Research (2024) Vol. 5: 95-103. DOI: http://dx.doi.org/10.23977/mediacr.2024.050413.

REFERENCES

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