Author(s)

Naige Guo ¹

Affiliation(s)

¹ Hangzhou Songjian Youguo Culture and Art Co., Ltd., Hangzhou, Zhejiang, China

Corresponding Author

Naige Guo

ABSTRACT

Media convergence has promoted profound changes in the radio and television industry and put forward higher requirements for the styles of announcers. Traditional broadcasting styles have accumulated authority in one - way communication but are difficult to meet the diverse needs of audiences. The development of media technology and the changes in audience demands have prompted the transformation of broadcasting styles towards interactivity, personalization, and multi - platform adaptation. This paper analyzes the impact of media convergence on broadcasting styles and proposes paths for style innovation, including enhancing interactivity, focusing on personalized expression, and building personal brands, providing specific countermeasures for enhancing the professional competitiveness of announcers.

KEYWORDS

Media convergence; Broadcasting style; Innovation path

CITE THIS PAPER

Naige Guo, Exploration of the Path of Anchor Style Innovation from the Perspective of Media Convergence. Media and Communication Research (2024) Vol. 5: 135-141. DOI: http://dx.doi.org/10.23977/mediacr.2024.050419.

REFERENCES

[1] Han Bing. Complementarity and Competition: Some Thoughts on the Integrated Development of Traditional Media and New Media [J]. Journalist Cradle, 2025, (01): 93-95.
[2] Liu Dongchang. Research on the Integrated Development Strategies of Announcers and Hosts in the Era of Media Convergence [J]. Journalist Observation, 2023, (15): 25-27.
[3] Zhou Xuan. Innovation and Development of Radio and Television Announcers and Hosts in the Era of Media Convergence [J]. Horizon View, 2020, (19): 23-27. 
[4] Liu Junxiang. Thoughts on the Transformation and Development Strategies of Traditional Media under the Background of Media Convergence [J]. Radio and Television Information, 2024, 31(12): 7-10.
[5] Yu Ning. Diversified Integration and Development Strategies for Announcers and Hosts [J]. Journalist Cradle, 2021, (01): 148-149. 

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting