Author(s)

Yibao Zhang ¹

Affiliation(s)

¹ Chongqing College of Finance and Economics, Yongchan, Chongqing, 402160, China

Corresponding Author

Yibao Zhang

ABSTRACT

This article takes the rapid development of the new energy vehicle manufacturing industry as the background, and deeply studies the importance of human resource management in this field and the opportunities and challenges it faces. It explains the huge potential of the new energy vehicle industry in the global market and the key role of human resource management in promoting corporate development. It points out the current situation and main problems of human resource management in the industry. According to the theoretical framework of human resource management, it comprehensively analyzes the human resource management strategies that new energy vehicle manufacturers should implement at different growth stages, highlights the key significance of talent introduction, employee motivation and team building in enhancing the core competitiveness of enterprises, and verifies the effectiveness of these strategies through data analysis. At the same time, it also provides guidance for future improvements, clarifies the key elements of optimizing the human resource management strategy of new energy vehicle manufacturers, and explores the limitations of the research and the direction of future research, providing practical suggestions for enterprise managers.

KEYWORDS

New energy vehicles; human resource management; core competitiveness; employee motivation; team building

CITE THIS PAPER

Yibao Zhang, Research on the optimization of human resource management strategies in new energy vehicle manufacturing enterprises: Opportunities, challenges and innovative paths. Journal of Human Resource Development (2025) Vol. 7: 9-14. DOI: http://dx.doi.org/10.23977/jhrd.2025.070102.

REFERENCES

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[3] P Tambe, P Cappelli. Artificial intelligence in human resources management: Challenges and a path forward. California Management, 2019 journals.sagepub.com.
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[5] H Wang, Q Han, T Ma, N Tan. The Impact of Digital Technology Innovation on the Supply Chain Position: Micro Evidence from the Chinese New Energy Vehicle Companies Systems, 2024search.ebscohost.com.
[6] Wen Mingzhong. Research on the development strategy of D company's new energy vehicle business. Dalian University of Technology, 2020-11-18.
[7] Xu Nan, Shang Yong, and Zhao Shijia from CCID Research Institute. Strategies and suggestions for the innovative development of new energy vehicles. China Computer News, 2019-01-28. 
[8] Ruan Yiliang. Research on the development strategy of new energy vehicle business of Company A. Tianjin University, 2021-06-01.
[9] Jing Yujun. A brief analysis of the talent training strategy for higher vocational automobile majors under the new situation of automobile "electrification". Curriculum Education Research, 2020-03-06.
[10] Wang Minghe. Research on my country's New Energy Vehicle Industry Policy. Jilin University, 2023-09-01.

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