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  4. Vol 6, Issue 1, 2025

Research on Big Data Privacy Protection Challenges and Solution Paths

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DOI: 10.23977/mediacr.2025.060103 | Downloads: 11 | Views: 196

Author(s)

Junyu Shi 1

Affiliation(s)

1 Linyi Vocational College, Linyi, Shandong, China

Corresponding Author

Junyu Shi

ABSTRACT

The advent of the era of big data has introduced a wide array of application scenarios and immense value derived from data utilization. However, it has also brought increasingly prominent issues related to privacy protection, which urgently require systematic research into their challenges and potential solutions. By analyzing the importance of privacy protection in the context of big data, the existing challenges, and feasible optimization strategies, this study aims to elucidate the primary risks associated with privacy protection from both theoretical and practical perspectives and to propose targeted solutions. Research findings indicate that security vulnerabilities in data collection, storage, and transmission, as well as the lagging development of technology and regulatory frameworks, constitute the core issues in privacy protection. Recommended optimization strategies include enhancing the application of privacy protection technologies, improving legal and regulatory systems, and fostering collaborative innovation between technological advancements and regulatory frameworks. The study underscores the necessity of advancing privacy protection through a multi-dimensional approach that integrates technology, regulation, and societal efforts. Strengthening the construction of data security technologies and legal compliance frameworks while fostering the development of a sustainable and trustworthy big data ecosystem represents a critical direction for future advancements.

KEYWORDS

Big data; privacy protection; optimization countermeasures; laws and regulations

CITE THIS PAPER

Junyu Shi, Research on Big Data Privacy Protection Challenges and Solution Paths. Media and Communication Research (2025) Vol. 6: 16-23. DOI: http://dx.doi.org/10.23977/mediacr.2025.060103.

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