Author(s)

Shi Liping ¹, Manual Selvaraj Bexci ¹

Affiliation(s)

¹ Department of Mass Communication, School of Social Science, Arts, Psychology and Humanities, Lincoln University College, Selangor, Malaysia

Corresponding Author

Shi Liping

ABSTRACT

The rapid development of artificial intelligence technology has brought unprecedented opportunities and challenges to the traditional media industry. This paper takes Guangdong TV news as the research object to discusses the innovative application practice of artificial intelligence technology in its news production, communication and operation. Through case analysis, literature research and other methods, the innovation path, practical experience and challenges of Guangdong TV news driven by artificial intelligence are summarized, so as to provide reference for the integration and transformation of traditional media.

KEYWORDS

Artificial intelligence; Guangdong TV news; innovation practice; media convergence

CITE THIS PAPER

Shi Liping, Manual Selvaraj Bexci, Research on the Innovative Practice of Guangdong TV News Driven by Artificial Intelligence. Journal of Artificial Intelligence Practice (2025) Vol. 8: 109-118. DOI: http://dx.doi.org/10.23977/jaip.2025.080115.

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