Author(s)

Peng Cai ¹

Affiliation(s)

¹ School of Advanced Studies, Saint Louis University, Baguio City, 2600, Philippines

Corresponding Author

Peng Cai

ABSTRACT

With the rapid development of the financial market, property insurance companies are facing fierce competition and the ever-changing demands of customers. This paper aims to construct an innovative customer service system to enhance the service quality and market competitiveness of property insurance companies. By analyzing the current state of customer service in domestic and international property insurance companies, it reveals the existing problems in the services and emphasizes the necessity of innovation. The article discusses the theoretical basis for customer service innovation based on economic and financial theories and proposes an innovative system framework that includes customer relationship management and technology-driven innovation. Furthermore, the paper proposes specific strategies for implementing the innovative system, including personnel training, process optimization, and the establishment of a customer feedback mechanism. Through the analysis of successful cases and empirical research, the effectiveness and feasibility of the innovative system are verified. This study has significant theoretical and practical implications for property insurance companies to improve customer satisfaction and enhance core competitiveness.

KEYWORDS

Property Insurance; Customer Service; Innovative System; Customer Relationship Management; Technology-driven

CITE THIS PAPER

Peng Cai, Construction of Innovative Customer Service System for Property Insurance Enterprises. Journal of Human Resource Development (2025) Vol. 7: 51-56. DOI: http://dx.doi.org/10.23977/jhrd.2025.070108.

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