Author(s)

Jinsong Chen ¹, Runqiang Shen ¹

Affiliation(s)

¹ School of Business Administration, Guizhou University of Finance and Economics, 550025, Guiyang, Guizhou, China

Corresponding Author

Jinsong Chen

ABSTRACT

This paper focuses on compensatory consumption behavior. The study aims to analyze its connotations, mechanisms and influencing factors. Important influencing factors include consumers' self-perception, anxiety traits, emotional state and values. Meanwhile, compensatory consumption behavior promotes the development of the tourism industry and is an effective strategy for alleviating the sense of a self-gap. This paper reviews the concepts and dimensions of compensatory consumption behavior by collating relevant literature from both domestic and international sources, and considers future research directions.

KEYWORDS

Compensatory Consumption, Self-Perception, Psychological Mechanism, Influencing Factors

CITE THIS PAPER

Jinsong Chen, Runqiang Shen, A Review of research on Compensatory Consumer Behavior. Applied & Educational Psychology (2025) Vol. 6: 108-111. DOI: http://dx.doi.org/10.23977/appep.2025.060214.

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