Author(s)

Zhixiao Liu ¹

Affiliation(s)

¹ School of English Studies, Xi'an International Studies University, Xi'an, China

Corresponding Author

Zhixiao Liu

ABSTRACT

In the development of multimodal discourse analysis theory, three typical paradigms emerged: social semiotics, cognition and social interaction. In the paradigm of social semiotics, the Chinese scholar Zhang Delu proposed a multimodal discourse analysis framework. This paper, which focuses on the TV series Inside No. 9, aims to elucidate the meanings created by different sign resources under the systemic-functional framework proposed by Zhang in 2018.Peircean semiotics theory is an important branch of semiotics. His theory of abduction is befitting for dynamic construct of meaning. In this paper, the author uses Peircean semiotics theory and abduction mechanism to analyze three main modes.In synthetic approach, the author attempts to construct a multimodal sign-meaning analysis approach and explores its practical significance in appreciating artistic value of television works.

KEYWORDS

Multimodal Analysis, Functional Grammar, Peircean Semiotics, Inside No.9

CITE THIS PAPER

Zhixiao Liu, The Interpretation of Sign Meaning from the Perspective of Multimodal Discourse Analysis—A Case Study of Inside No.9. Lecture Notes on Language and Literature (2025) Vol. 8: 20-26. DOI: http://dx.doi.org/10.23977/langl.2025.080304.

REFERENCES

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[2] Lei, Q. (2023). Exploring innovative research models of multimodal discourse from a transdisciplinary perspective. Foreign Language Education, 44(1), 39-45.
[3] Murray, L. (2015). Adapting Peircean semiotics to sound theory and practice. Sound Effects, 5(1), 55-72.
[4] Bateman, John A. (2018). Peircean Semiotics and Multimodality: Towards a New Synthesis. Multimodal Communication, 7(1), 1-24.
[5] Tuomo Hiippala.(2024).Rethinking multimodal corpora from the perspective of Peircean semiotics. Frontiers in Communication, 9.
[6] Seyed Mohammad Ghoreyshi, A., Ghazvininejad, A., & Ji, X. (2024). Multimodal analysis of film: Toward a Peircean framework. World Cinema, (2), 66-82.
[7] Zhang, D. (2018). A systemic-functional framework for multimodal discourse analysis. Modern Foreign Languages, 41(6), 731-743.
[8] Peirce, C. S. (1998). In Peirce Edition Project (Eds.), Essential Peirce: Selected Philosophical Writings (Vol. 2, 1893 - 1913). Indiana University Press.
[9] Peirce, C. S. (1931 - 1958). Collected Papers of Charles Sanders Peirce (Vol. 1 - 8). Edited by C. Hartshorne, P. Weiss, and A. W. Burks. Cambridge, MA: Harvard University Press.
[10] Halliday, M. A. K. (1978). Language as social semiotic: The social interpretation of language and meaning. Edward Arnold.
[11] Kress, G. and Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. Routledge.

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