Author(s)

Mingwei Li ¹, Jianan Yin ², Zhaoyun Guo ³

Affiliation(s)

¹ South China Business College, Guangdong University of Foreign Studies, Guangzhou, Guangdong Province, 510545, China
² Hebei University of Science and Technology, Shijiazhuang, Hebei Province, 050018, China
³ Hebei University of Economics and Business, Shijiazhuang, Hebei Province, 050061, China

Corresponding Author

Zhaoyun Guo

ABSTRACT

This paper systematically reviews the research on China's national image constructed by foreign media. The review finds that foreign media's construction of China's image is characterized by diversified research perspectives, complex image presentations, diverse influencing factors, and evolving research methods. The paper points out prospects for future research, such as expanding the scope of research objects, deepening cross-cultural comparative studies, and integrating new technologies and methods, aiming to provide theoretical support and practical guidance for enhancing China's international image and strengthening its international communication capabilities.

KEYWORDS

China, National Image, Foreign Media, Newspaper, Image

CITE THIS PAPER

Mingwei Li, Jianan Yin, Zhaoyun Guo, The Presentation and Evolution of China's National Image in Foreign Media: A Review of Relevant Literature. Media and Communication Research (2025) Vol. 6: 124-128. DOI: http://dx.doi.org/10.23977/mediacr.2025.060414.

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