Author(s)

Du Yufei ¹

Affiliation(s)

¹ Chongqing Institute of Foreign Studies, Yunnan, Kunming, 65000, China

Corresponding Author

Du Yufei

ABSTRACT

As a composite technical field of interaction, communication and creative generation, new media is reconfiguring the logical structure and value expression path of product design. Products are no longer single-function objects but mediated, emotional and narrative experience touchpoints. Under the collaborative effect of emerging toolchains such as AIGC, AR/VR, social platforms and data-driven approaches, the design process is becoming increasingly intelligent, user perception scenarios are gradually becoming immersive, and the communication mechanism is shifting towards platform discourse orientation. Personalized expression has become a new hub for brands to connect with users. Design has shifted from "creation" to "generating meaning", with its cultural dimension, emotional value and social impact all rising simultaneously, constituting an innovative paradigm for product design oriented towards the future.

KEYWORDS

New Media Product Design; "AIGC; Immersive Experience; Value Construction

CITE THIS PAPER

Du Yufei, Research on the Innovative Path and Value Shaping of Product Design under the Influence of New Media. Media and Communication Research (2025) Vol. 6: 9-14. DOI: http://dx.doi.org/10.23977/mediacr.2025.060502.

REFERENCES

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