Author(s)

Yuanqing Zhang ¹

Affiliation(s)

¹ School of Journalism and Communication, Anhui University, Hefei, Anhui, 230601, China

Corresponding Author

Yuanqing Zhang

ABSTRACT

In the social media environment, the rice circle culture has become a recently emerging social media culture phenomenon, and it is also a kind of network subculture. In recent years, the new fan culture phenomenon represented by the new vocabulary of rice circle and rice circle girls has appeared more in the public view and has gradually been accepted by people. In the Internet environment of maintaining personalized personal hobbies and multicultural development, the rice circle is no longer just a closed circle activity in the way of ' enclosure and self-initiation ', but chooses to constantly break through the circle barriers and cultural boundaries, and present it to the public in a diversified manner. The rice circle culture gradually spreads from the edge of the whole society to the center. It is an urgent problem to be solved to analyze the causes of the drawbacks brought by the rice circle culture, how to realize the cultural break in the future and how to develop the rice circle culture in the future. 

KEYWORDS

Fan Culture; The Rice Circle Culture; Social Media; Microblog

CITE THIS PAPER

Yuanqing Zhang, Research on the Culture of Rice Circle in the Social Media Environment——Taking Micro-Blog as an Example. Media and Communication Research (2025) Vol. 6: 82-87. DOI: http://dx.doi.org/10.23977/mediacr.2025.060512.

REFERENCES

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