Author(s)

Yuwen Sun ¹

Affiliation(s)

¹ Shanghai Qibao Dwight High School, No. 3233, Hongxin Road, Minhang District, Shanghai, China

Corresponding Author

Yuwen Sun

ABSTRACT

Badminton, as a competitive sport in China, has not only achieved remarkable results at the competitive level but also holds an important position in social culture and the sports industry. However, compared with more commercialized sports such as football and basketball, badminton still has room for improvement in terms of event operation, audience participation and new media dissemination. This article aims to explore the operation and popularity of badminton in China. The key points of the research include changes in international event rules, such as the BWF points system, prize money distribution and participation requirements, their impact on Chinese players and events, the trends in attendance and viewership of domestic and international badminton events, as well as new media platforms such as Douyin, Bilibili, REDnote and wechat channel account. It promotes the dissemination of badminton and expands its audience base. The research methods mainly involve literature review analysis and data collection. By organizing and comparing public data (such as event prize money, ranking points, attendance statistics, the number of followers and plays on new media accounts), the interactive relationship between badminton's competitive performance and market promotion is analyzed. At the same time, by combining case studies, such as the operation models of the China Open Badminton Championships and the Sudirman Cup, the connection between event brand building and market acceptance is explored. Research has found that badminton enjoys a solid mass base in China, but its commercialization level is still limited. The mandatory participation rules and prize structures of international events have, to a certain extent, promoted the concentrated competition among high-level players and more effectively attracted audiences, but at the same time, they pose challenges to the growth space of young players. The rise of new media has brought unprecedented promotion opportunities to badminton, enabling it to gradually break through the limitations of traditional television broadcasting. The research in this article not only helps to understand the operational logic of badminton in China, but also has reference significance for enhancing the social influence and industrial value of badminton in the future.

KEYWORDS

Badminton Event Operation; New Media Communication; Popularization of Sports; Data Analysis

CITE THIS PAPER

Yuwen Sun, Research on the Operation and Promotion Development of Badminton Based on International Events and New Media Data. Media and Communication Research (2025) Vol. 6: 88-101. DOI: http://dx.doi.org/10.23977/mediacr.2025.060513.

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