Author(s)

Yiwen Hai ¹, Xuya Wang ¹, Zhiwei Wen ¹

Affiliation(s)

¹ School of Media and Communications, Mianyang Teacher's College, Mianyang, 621000, Sichuan, China

Corresponding Author

Xuya Wang

ABSTRACT

This paper explores the innovative integration of the chivalric temperament, a core aesthetic and spiritual element in the poetry of the Tang dynasty poet Li Bai, into the theory and practice of modern Chinese broadcasting hosting. Although Li Bai's literary genius is universally recognized, his potential to empower contemporary media has not been fully explored. This study first deconstructs the chivalrous temperament into three constituent dimensions. Then, it critically examined the lack of these qualities in contemporary broadcasting, attributing it to commercialization, homogeneous training, and disconnection from deep cultural roots. The core of this article proposes a practical reconstruction model, which details the application strategies in script creation, voice and body expression, host role shaping, and program packaging. Through conceptual case studies, this article demonstrates how this integration enhances the cultural depth, artistic appeal, and social influence of broadcast content. The study concludes that the reconstruction of Li Bai's chivalrous spirit provides a feasible way for the cultural empowerment of the broadcasting industry, becoming a mechanism for inheriting and innovating traditional Chinese culture, improving program quality, and enhancing national cultural confidence in the media landscape.

KEYWORDS

Li Bai, Chivalric Temperament, Broadcasting and Hosting, Cultural Empowerment, Media Innovation, Chinese Traditional Culture

CITE THIS PAPER

Yiwen Hai, Xuya Wang, Zhiwei Wen, Reconstructing the Chivalric Temperament of Li Bai's Poetry in Modern Broadcasting and Hosting: A Study on Cultural Empowerment. Media and Communication Research (2025) Vol. 6: 110-114. DOI: http://dx.doi.org/10.23977/mediacr.2025.060515.

REFERENCES

[1] Li, B. (1977). The Complete Works of Li Tai-bo (Z. Wang, Ed.). Zhonghua Book Company. (Original work from Tang Dynasty).
[2] Yuan, X. (2001). The Artistic Characteristics of Li Bai's Poetry. Journal of Peking University (Philosophy and Social Sciences Edition), (1), 110-118.
[3] Wang, Y., & Yang, M. (Eds.). (2005). Appreciation Dictionary of Tang Poetry. Shanghai Lexicographical Publishing House.
[4] Wang, J. Y. (2007). Chivalric Customs and Literature in the Tang Dynasty. China Social Sciences Press.
[5] Luo, Z. Q. (2011). A Brief History of Tang Poetry. Peking University Press.
[6] Editorial Committee of Broadcasting Hosting Art. (2013). Introduction to the Art of Broadcasting Hosting. Communication University of China Press.
[7] Zhang, K. (2017). Theory and Practice of Modern Broadcasting Hosting. Shanghai Jiao Tong University Press.
[8] Li, J. (2019). Chinese Culture and Modern Media. Communication University of China Press.

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