Author(s)

Bingyu Du ¹, Min Jin ¹

Affiliation(s)

¹ Anhui University, Anhui, Hefei, China

Corresponding Author

Bingyu Du

ABSTRACT

As a large number of marginal groups, the research on digital communication and practice of disabled groups has high social value. In this study, the content analysis method was used to analyze the video content and barrage of the relevant videos of the disabled group in B station. As an exploratory study, this paper preliminarily describes the interaction situation between the disabled group and the users on the short video platform, and finds that the disease narrative of the disabled group shows the characteristics of self-presentation and self-confidence narrative on the social network platform. The video barrage content is manifested as group participation under the empathy discourse, and the user presents a double superimposed identity of passerby and supporter. This interactive way of patient-centered narrative and the participation of the healthy broadens the new research space for the discourse expression of disabled groups.

KEYWORDS

Disease narrative; barrage; compassion; content analysis

CITE THIS PAPER

Bingyu Du, Min Jin. The Health Narrative and Barrage Interaction Mode of Marginal Groups in Social Media - A Case Study of Disability-Themed Videos on Bilibili. Media and Communication Research (2026) Vol. 7: 12-17. DOI: http://dx.doi.org/10.23977/mediacr.2026.070103.

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