Author(s)

Lu Wei ¹, Binquan Liu ²

Affiliation(s)

¹ School of International Culture and Communication, Jingdezhen Ceramic University, Jingdezhen 333000, Jiangxi, China
² Network Security and Information Technology Center, Jingdezhen University, Jingdezhen, 333000, Jiangxi, China

Corresponding Author

Binquan Liu

ABSTRACT

Empathy, originating from psychology, has been introduced into the field of journalism and communication in recent years, offering a new perspective for studying cultural communication activities. This paper explores the empathy-based communication of Jingdezhen ceramic culture on international social media platforms-YouTube, aiming to enhance the international influence of Jingdezhen ceramic culture and contribute to the construction of a positive international image of Jingdezhen. The study analyzes the current situation and existing problems of Jingdezhen ceramic culture communication on international social media, investigates the content and representation of empathy-based communication, and proposes optimization strategies based on empathy theory. The findings suggest that international social media platforms and Jingdezhen ceramic culture have a mutually beneficial relationship in empathy-based communication. Effective strategies should be adopted to optimize empathy-based communication of Jingdezhen ceramic culture on international social media.

KEYWORDS

Empathy-Based Communication, Jingdezhen Ceramic Culture, International Social Media

CITE THIS PAPER

Lu Wei, Binquan Liu. A Study of Empathy- Based Communication of Jingdezhen Ceramic Culture on International Social Media Platforms. Media and Communication Research (2026) Vol. 7: 18-25. DOI: http://dx.doi.org/10.23977/mediacr.2026.070104.

REFERENCES

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